About Us
Our vision is to deliver transformative technological change to the gaming industry
We strive to do this every day by using our experience, expertise and network of partners to guide organisational change and technical delivery to enable step-change improvements in capability
We believe that values have big power. We’re best defined by the things we do differently.
Curiosity
The only way to improve is to constantly question, listen, learn and evolve.
Empathy
We work together with partners and to do this well we have to understand their goals and motivations.
Humility and Respect
We don’t know everything and we are not infallible - we will learn and improve through accepting and embracing this.
Teamwork and Collaboration
As a team we are greater than the sum of our parts - we achieve more through collaboration and teamwork.
Frankness
Our communication will always be open, honest and candid.
Allow us to introduce our people. Meet the Circle Squared crew.
Clyde Harris
Having spent his career at major industry players such as Ladbrokes, SG Digital and Code Factory, Clyde has gained unparalleled experience in product delivery and operational execution for sports betting businesses. Combining a background in enterprise architecture with project management skills and a deep understanding of commercial and product strategy, Clyde adds demonstrable value to interactions with teams and individuals across the spectrum of an organisation.
Key Skills
- Product vision and roadmap management
- Sportsbook trading strategy and operations
- Regulatory and compliance models
- Technical and partner due diligence
Career Highlights
- Product and delivery lead on a greenfield trading platform for a tier 1 operator, successfully delivering commercial goals of content coverage and trading profitability
- Technical due diligence and integration lead and for multiple M&A activities
- Led the product development, on-site regulatory certification user and onboarding for SG Digital’s US sportsbook entry programme
- Managed a team of Project Managers and SMEs at a major operator, which successfully delivered over 350 projects of varying size and complexity over three years
Personal Emphasis
- Making complicated simple
- Enabling teams with value-driven prioritisation
- Bridging the gaps between technology, commercial and operational teams
- Collaborating and influencing through analysis, insight and empathy
Graham Cassell
Graham has held several senior leadership roles at companies including Ladbrokes, Moneycorp, Paddy Power, Betfair and Flutter, running large-scale technology teams specialised in delivering and operating complex real-time, low latency systems. A progressive and collaborative leader, Graham has real expertise in the delivery of complex strategic and transformational programmes of work, with particular emphasis in building team environments that drive sustainable technology delivery and cultural change.
Key Skills
- Technical delivery and engineering optimisation
- Product and technology organisation design
- Technology strategy - People, Process, Technology
- Software development methodologies, maturity and process improvement
- Leadership of multi-functional technical teams
Career Highlights
- Successfully enabled brand autonomy at Flutter by delivering shared platform components across product domains
- Led a team of 1,000+ technologists at Paddy Power-Betfair, developing customer-facing components for each brand whilst delivering shared components that underpinned Flutter’s group expansion
- Programme lead for Ladbrokes’ new proprietary Trading systems and a technical lead on the Ladbrokes-Coral merger
- Technology lead on the UK’s most innovative sports and racing display and customer systems for the Ladbrokes’ retail estate
Personal Emphasis
- Driven always to make things better
- Design for cradle to grave, not just launch
- Focus on business objectives, not technical goals
- Create alignment through transparency, integrity and accountability
Mick d’Ancona
Mick has nearly a quarter of a century of experience in the gaming industry, leading product, technology and operations teams across most major markets and jurisdictions. He has held multiple C-level and senior leadership roles at tier one operators and software suppliers, including Ladbrokes, OpenBet, NYX, SG Digital and KingMakers. Mick’s wealth of experience ensures he is able to provide unmatched insight and strategic direction.
Key Skills
- Organisational design and planning
- Product & technology strategy
- Due diligence and partner selection
- Large-scale delivery and transformation programmes
- Service management and technical operations
Career Highlights
- Led the technology teams as NYX entered the highly regulated and nascent US iGaming (casino) market
- As SVP of Product Development at SG Digital, Mick led the programme to productise the OpenBet sportsbook platform, compressing delivery times down from 15 to less than four months
- Led the teams delivering the first SSBTs to retail estates in the betting industry
- Mick's most recent role was as COO and CTO at KingMakers, the high growth African-facing betting group and owner of BetKing
Personal Emphasis
- Enabling joined-up thinking through the alignment of strategy, teams, product and tooling
- Helping teams set up for success
- Bringing NFRs to life
- Eradicating “wishonomics” from decision-making
Peter Sherman
With two decades of experience across a wide variety of roles in the betting industry, Pete has accumulated a vast array of knowledge and skills, with particular expertise in betting and trading systems. Pete has significant hands-on experience leading complex project delivery and a “no-nonsense” approach to product and commercial prioritisation – this ensures that teams remain focused on rapid delivery and incremental improvements, but also that leadership expectations are properly managed.
Key Skills
- Product inception, design and delivery
- Trading operations and tooling
- Project planning and execution
- Agile methodologies and process improvements
Career Highlights
- Technical lead for the launch of the Caesars mobile (online) sportsbook in multiple states
- Product lead for a new and innovative betting platform for Grand Parade and Two-Up Digital
- Trading tools lead for a new trading platform for a major UK operator, achieving all target KPIs within 6 months of launch
- Formerly Acting CTO and CPO of Code Factory, one of the premier technology partners to the gaming industry
Personal Emphasis
- Pragmatism throughout the product lifecycle
- Ensuring rapid and iterative delivery
- Commitment to continuous improvement
- Making details matter
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